Hello friends,

We review, on average, 7–15 climate tech websites each week.

(Who knew there were so many of you out there?)

Here are the top 5 mistakes we see. Let us know if any of them strike a chord.

While a superlative statement like this may feel bold — it’s not. It doesn’t tell your target audience anything about what you actually do, why it matters, or how it’s different from the other options out there.

You’re in climate tech; you want to save the world. But marketers are relying too heavily on climate as a buying trigger. Which makes them sound exactly like every other climate tech company in their category.

B2B buyers want to know how you can help them do their jobs better, faster, and more cost-effectively. Or how you can help improve their standing with their peers and in their company. Focus on the buyer and work backward to the product.

The result almost always looks like a homepage riddled with vague promises, industry jargon (wrong time, wrong place), and weasel words and phrases that won’t actually mean anything.

When a visitor lands on your homepage for the first time, they should be able to understand a) what you do, b) who you do it for, c) and why — within 5 seconds. And without needing to scroll.

Did we miss anything?

Does your company’s homepage pass the test?

Need some outside eyes to figure it all out?

Just hit reply.